Word-of-mouth marketing is an excellent way for getting more potential customers coming into your business or for getting visitors landing on your website’s pages. In fact, word-of-mouth marketing is still the number one way to spread the news about your company even in this highly techno-laced era.
The basic idea for this type of marketing is to create a campaign that’s designed to get people to pass along information about your company whether it’s expressing the great experience they’ve had with you, your service, or your product; or, perhaps sharing the great web content you have produced such as articles, videos, free reports, etc.
You will generally have to “think outside the box” on this one in order to get people interested enough to pass the word along.
Although, in this day and time with the growth of the Internet, it’s now much easier to pass information along when you’re simply pointing and clicking in order to share.
Creating the campaign
To make your word-of-mouth campaign successful you must have an objective – think about what the ultimate goal is you want to achieve through this marketing venue – then write out your plan of action to bring your objective to life.
Here are a few tips to help you along the way:
Tip #1 – Be a fly on the wall
Study other companies to see what they have done to successfully “spread the word.” You’re not copying exactly what they’re doing, but there’s no need to reinvent the wheel either. Your purpose for using this exercise is to “learn and glean,” and to “reconstruct or customize” a successful marketing campaign for your business.
Tip #2 – Give something away for free
One of the most important components of your word-of-mouth campaign is the “give away.” People love free stuff!
Your freebie can be a CD or DVD, a PDF document, an audio, or a free taste of your product or service. It can be almost anything – be creative!
This is very exciting because, as soon as you start to give things away for free, you’ll notice an increase in people walking into the doors of your business, or you’ll see a spike in traffic activity on your web analytic logs.
The surge in walk-in traffic and website traffic not only comes from those spreading the word about you and from those passing your link along, it’s also a result coming from people who are returning to see what else you have to offer.
The free give away also makes it easier than ever to sell things to people down the line because they’ve learned from experience that your interest is not to sell to them only, but that you genuinely are about helping them based on the quality information, products, or services you’ve provided to them for free.
Tip #3 – Make sure people know they have your permission to pass your content along
The number one mistake many marketers make when giving away things for free is not making it very clear to people that they can pass the free item along to others, especially the free information given that is located on the Internet.
By clearly spelling things out for them that this practice is allowed, the higher the probability they will pass it along. (See end of article for an example.)
This serves a couple of purposes.
First, it clearly lets people know they have permission to share the information, and that they’re not going to get in trouble for doing so.
Second, it has a call to action –“pass this along.” It’s telling them exactly what you’d like them to do with the information other than use it for them- selves.