Choosing a coaching niche and becoming certified in that area will easily set you above the rest of the coaches out there.
Having that additional certification may even be the deciding factor for a potential client when they are looking to choose a coach.
What is a coaching niche?
A coaching niche is a specialization within the coaching profession.
Some examples of areas you can be certified in are Christian coaching, weight loss coaching, spiritual coaching, health coaching and even addictions coaching. Essentially you can be certified in almost any area you can think of.
If you were looking for a coach to help you with your relationship, would you feel more comfortable with a coach who had a general certification or a coach who had specific relationship training and certifications?
Let us look at another growing area in coaching: Health coaching. This area of coaching deals with coaching people recovering from chronic illness and ailments through diet and lifestyles changes. Now, if you were looking for a coach in this area would you not feel more comfortable with a coach trained and certified in the area of health or would a general coach do?
How do I choose an area to specialize in?
- Pay attention to where your love and passion lies. This is the single most important thing to consider when choosing a niche as passion is what will keep you reading and learning to remain at the top of this niche in years to come.
- Ask yourself the following questions to determine if coaching in this area is a good fit:
Can people be coached in this area?
Would coaching benefit someone who is dealing with this?
Would coaching have helped me when I was dealing with this?
What else should I consider when choose a niche?
Is there a need for this type of coaching?
Would people in my community benefit from this?
How much would they be able or willing to pay for this?
Is this area of coaching over saturated? I recommend doing a Google search and see how many coaching links pop up.
How much would my fees be for this type of coaching?
The average rate for life coaching is $100.00 an hour (USD). To charge less then this would undervalue your services and often times cause a potential to look elsewhere. People tend to believe the phrase “you get what you pay for”.
The good news is that choosing a niche would greatly increase your professional rates. Even more so if you are certified in that area.
To find out the current rate for your profession do a Google search once more and see what other coaches in that area charge. Remember: The fewer the coaches certified in that area the higher the fees.
When choosing a niche consider one thing: No matter how popular a niche, there is always room at the top (words from my mother.)
More resources you may find useful: